Zulal is the Armenian word for pure, and this sense of authenticity permeates the winery. Zulal was founded in 2017 by Aimee Keushguerian, who learned enology while working for her father at Keush. Fascinated with the viticultural diversity in Armenia, Aimee created Zulal with the goal of showcasing her country's indigenous varieties through monovarietal bottlings unadorned by excessive winemaking.